2 Years ago I saw Lawrence Tam do a screen share and he ranked his name and the town he lived in by creating a crappy 30 second cell phone video. 

That changed my life and I started demonstrating this video publication technique to anyone who would listen: Rotary, Kiwanis, Sertoma, Optimists, Women in business, Sales Pros, NSA and at DOM. (national speakers association and Denver open media) 

Every business marketing manager needs to understand this concept in order to efficiently generate leads in today's market place.