What is underwriting?
DOM Community Radio is a non-profit, commercial free station, supported entirely by donations. Contributions are also called, “underwriting the station” or “purchasing underwriting.” When your business supports DOM Radio with a cash contribution, we give you on-air acknowledgments of your support. Underwriting is not advertising. The FCC doesn’t consider these “underwriting spots” to be traditional advertising because it restricts the content of these spots to be non-commercial.
Check out the link to the Complete Underwriting Packet
What does this mean?
It means that if you purchase underwriting, your contributions will support community media in Denver and Boulder, Colorado. And you’ll get an on-air 25-30 second on-air acknowledgement of your support!
What can an acknowledgment contain?
Underwriting spots can contain factual information about your business, like where you’re located, your hours/days of operation, phone number, website, and address. Spots can also mention factual information about your products and services, including intended use, product origin, content, or form of preparation/delivery. Well-established slogans may also be used.
Since underwriting spots are non-commercial in nature, there are some restrictions enforced by the FCC that we must adhere to. For example, spots can’t contain qualitative language (“homemade,”“great or fantastic,” or “handcrafted.”), years of operation (“Serving the community for 20 years), calls to action (“Call today,” or “Come by”), sales or discounts (not even “sale” or “free”), first/second/third-person statements (“I recommend,” “You’ll love,” or “Celebrities use our products”), and the location cannot be given in relation to another business (“located next to Lowes”).
Why underwrite community radio?
Purchasing underwriting is 100% tax-deductible and elevates your image, associating your business with the local community.
Why underwrite dom radio?
See Who's Underwriting Us Today
Unlike most community radio stations, DOM Radio broadcasts on not one, but two frequencies! We’re live 24/7 on 92.9 FM and 89.3 HD3. Our history is rich with community involvement, and we have a loyal base of local content creators who produce new shows every week. Underwriting DOM Radio is the ideal show of support for both our content creators and listeners, and it gets your business twice the coverage on the dial!
We broadcast a diverse mix of local Denver programming that excites and educates our listener’s musical, literary, and cultural interests. We seek to bring a fresh sound to the front range radio scene, broadcasting 100% Denver-local content.
With broad reach into the front range, literally hundreds of thousands of listeners from Colorado Springs to Fort Collins can tune into DOM Radio, as indicated by the coverage map below for 89.3 HD3 and 92.9 FM. Unlike commercial radio stations that target a sliver of a demographic based on musical genre interest, our community radio station appeals to anyone with a working radio.